When it comes to search engine optimization, one of the most useful tools in a web developer’s arsenal is the < title > tags within HTML code. Unlike articles, which must be based around keywords (a procedure which is never easy), the < title > tag is a section of code which you can pack […]
The Seven Deadly Sins of SEO: #2 “Cloaking”
All the major search engines compete to make their search results as relevant, up to date and informative as possible. For a search engine to be considered effective, and therefore gain users, it relies on its reputation for providing the right information for any given search term. They’re right for assuming this. Imagine you were […]
Increasing Your Search Engine Ranking
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have […]
Should You Outsource Your SEO Work?
Search engine optimization is one of those odd, new Millennium techniques that has arrived right at the time when the average user can become an expert. Yes, you need to study SEO, but by and large the mechanics of it can be self-taught using internet forums and help guides. Yet there are companies that offer […]
Heavenly SEO Practices: Unique Content
The concept of unique content is inextricably linked to the issue of duplicate content. Duplicate content, even the most inexperienced of internet marketers will know, is a big no-no – even if the exact rules (and what qualifies as duplicate content) are a little blurred. Yet everyone knows that duplicate content is to be avoided […]
Algorithms-The Foundation of Search Engine Optimization
In the ninth century Abu Abdullah Muhammad ibn Musa al-Khwarizmi, a Persian mathematician, introduced algebrac concepts and Arabic numerals while he was working in Baghdad. During the time Baghdad was the international center for scientific study. Abu Abdullah Muhammad ibn Musa al-Khwarizmi’s process of performing arithmetic with Arabic numerals was called algorism. In the eighteenth […]
The Seven Deadly Sins of SEO: #7 “Avoid Black Hat Techniques”
They appear every so often on internet marketing forums; people claiming to have discovered a fool proof “black hat” search engine optimization technique. Their technique, available for a price, will propel your website to the top of the search engine listings – and of course they guarantee you’ll never get caught. Now, think about it. […]
Monitoring Search Engine Positions
Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Once you achieve a high search […]
What Is SEO?
“SEO” stands for “search engine optimization”, and as the name would suggest, it’s all about utilizing your website so that search engines can find it easily. When someone searches for a website, they will key a few choice words in to their chosen search engine. For example, if they’re looking for a restaurant in New […]
What Is Robots.txt?
For a search engine to keep their listings up to date, and present the most accurate search engine results, they perform an action known as a ‘crawl’. This is essentially sending a ‘bot’ (sometimes known as a ‘spider’) out to crawl the internet. The bot will then find new pages, updated pages or pages it […]